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Robert Balahura
Electronic Arts

Rob Balahura is Director of Social Platforms with Electronic Arts. Rob founded J2Play in 2000 by creating and commercializing the world’s first mobile multiplayer game for J2ME handsets, and following that with the world's first cross-media web to mobile multiplayer game & SDK. In 2009, Electronic Arts acquired J2Play to support the company's online and social gaming strategy. Based in Kitchener/Waterloo, Rob's group is now working across EA in online and social game development.

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